Already built for Freeman
Here are the
sample deliverables:
Funnel breakdown
01
funnel map
The whole system on one page
Funnel breakdown
Traffic to booked call: every page, email sequence and branch, including the VIP upgrade, and how the Meta Pixel feeds retargeting.
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The funnel
04
first airbnb masterclass · register
01 · Registration
Registration page
The First Airbnb Masterclass: countdown, the 3 pillars, Meet your host, the free Viewing Checklist, Megan on video and wins from your mentees.
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first airbnb masterclass · vip
02 · Order bump
VIP order bump
A £27 VIP ticket straight after sign-up: the Landlord Negotiation Pack, a deal review recording, the replay and slides, then the post-purchase page.
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first airbnb masterclass · thank you
03 · Thank you
Thank-you page
Prep video, calendar buttons, the reply-YES email and the WhatsApp group where the gift lands.
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first airbnb masterclass · replay
04 · Replay
Replay + application
The replay with a working application that opens a calendar limited to the next 2 working days.
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Webinar presentation
01
first airbnb masterclass · live
100 slides · click through
Webinar presentation
The full live session, hook to close, built on your story: from a finance job you dreaded and 1,000 landlord calls to 30+ Airbnbs in 18 months.
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Ad creatives
03
instagram.com/freeman_richards
01 · Static
Static ad
The registration promise as one image, shown in the Instagram feed.
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scripts · 5 angles
02 · Video
Ad creative scripts
Five video hooks for 9-5ers who think property needs a deposit, one angle each, all pointing at the same live masterclass.
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instagram.com/freeman_richards
03 · Carousel
Carousel
Seven slides, from a finance job you dreaded to 30+ Airbnbs you don't own, with Megan and Emmanuel, swipeable inside the phone.
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Email sequences
03
sequence · 24 emails
01 · Registration to live
Pre-webinar
24 emails across GHL and WebinarJam. Each one teaches a real lesson from Freeman's channel, so a registrant arrives already getting value.
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sequence · 5 emails
02 · Replay window
Post-webinar
Five emails from replay to last chance. Each one does one job and teaches one thing.
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sequence · 14 emails
03 · Booked to call
Pre-call
14 long emails over 72 hours: the numbers on one flat, the three steps written down, and the main objections answered before the call.
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Real results, real systems
case study · 01
01 · Leo · Coaching, sold on a webinar
$119,760 in 72 hours
Cash collected from one webinar on $1.6k of ad spend. He now does about 5× his old numbers.
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case study · 02
02 · Alex & Johnson · Honest Brands
~$139,000 cash in 7 days
$175k+ revenue from one webinar at ~6× ROAS, about 90% cold traffic.
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case study · 03
03 · Phil · Amazon coaching
~$190,000 in one month
All cold traffic at around 4× ROAS, after three agencies left him ~$50k down.
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Results
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